Senior Analyst CRM Data & Audiences
JetBlue Airways Corporation · Astoria, NY
About the job
Position Summary: The Senior Analyst, Customer Relationship Management (CRM) Data and Audiences is responsible for developing and managing advanced segmentation strategies and data models that power personalized marketing offers and lifecycle campaigns. This role plays a central part in enabling JetBlue’s marketing team to better understand, reach, and engage customers using first-party data. The Senior Analyst, CRM Data and Audiences reports into the Manager, CRM Data and Audience strategy and…