Sr. Manager, Audience Strategy & Optimization
Pfizer · New York City, NY
About the job
ROLE SUMMARY Within Pfizer's Chief Marketing Office, Senior Manager, Audience Strategy and Optimization will be part of the Audience Center of Excellence (CoE), which builds the audience-first ecosystem powering personalized, orchestrated engagement across paid, owned, and earned channels for patients across a multi brand DTC portfolio. The Sr. Manager will support the expansion of digital addressable audiences for the Pfizer BioPharma US business across patient and HCP. As a critical member of…